Key Takeaways:
- Consumer-foods giant Nestlé will sell its mainstream vitamins, supplements, and minerals business for $1 billion.
- The portfolio of seven brands being sold includes Nature’s Bounty and Sisu supplements.
- Nature’s Bounty is the #2 overall VMS brand and the leading women’s health brand in the US, consumed in more than 20% of households.
Nestlé is selling its Holistic Health platform to private equity firm Yellow Wood Partners.
WHO: Holistic Health is a leading global vitamins, minerals, and supplements platform with a differentiated portfolio of established brands, including Nature's Bounty, the #2 overall VMS brand and leading women's health brand in the US, as well as Osteo Bi-Flex, Ester-C, Gard, Nuun, Puritan's Pride, and Sisu, along with the associated US private-label supplements business.
Nestlé Health Science, a leader in the science of nutrition, is a globally managed business unit of Nestlé committed to redefining the management of health, offering an extensive portfolio of science-based consumer health, medical nutrition, pharmaceutical therapies, and vitamin and supplement brands. Headquartered in Switzerland, the company has more than 7,000 employees around the world, with products available in more than 160 countries.
Yellow Wood Partners is a leading consumer-focused private equity firm that invests in both founder-owned consumer brands and legacy consumer brands. Based in Boston, Yellow Wood works with over 40 household global brands including ChapStick, Suave, Q-tips, Caress, Pond's, and Dr. Scholl's. The firm uses its differentiated Consumer Operating DNA investment and operating strategy to partner with founders and CPG companies to...
