German K-beauty–inspired beauty brand Yepoda closed a Series A funding round led by JamJar Investment and former Estée Lauder executive Chris Good.
WHO: Based in Germany, Yepoda was launched in 2020 by Veronika Strotmann and Sander van Bladel to marry K-beauty innovation with sustainability. Product formulations are developed in South Korea and recreate K-beauty skincare routines with the best natural and active ingredients. The assortment ranges in price from €8 for single sheet masks to €30 for moisturizers.
WHY: The financing will be used to expand its product range, distribution footprint, and omnichannel offering, with plans to open its first brick-and-mortar store in Milan.
IN THEIR OWN WORDS: “Rarely I’ve seen a new beauty brand make such a significant impact so quickly,” Chris Good said. “Yepoda has established itself as a leading brand for K-beauty in Europe and has managed to build not only a true love brand with a loyal customer base but also a product assortment with exceptional formulations.”
“Yepoda is one of the hottest brands we’ve ever been invested in,” said JamJar co-founder Richard Reed. “They combine front-edge innovation in skin care with deep Korean authenticity, an uncompromising approach to sustainability, endless creativity and only make products of the highest quality, all of which combined with the talented founders and team explains their stunning growth.”
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