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Published January 11, 2021
Published January 11, 2021

Toronto-based Everist unveils patent-pending haircare concentrates with early investment support from Wonderment Ventures, social impact firm Good & Well, and the female founders of Canadian brands Knix and Smythe, among others.

WHO: Built from the ground up through a zero-waste lens and with a sharp focus on using only pure, active ingredients, Everist will be a truly conscious brand focused on being part of an important pivot in the beauty industry away from single-use plastic and harmful chemicals. Everist products will always be based on the transparent principles of being high performance, but at the same time clean, biodegradable, vegan, cruelty-free, and zero waste.

Everist was built by two women with a collective 25 years of experience working in the industry. Jayme Jenkins started her career at Procter & Gamble before spending nearly a decade at L’Oréal and The Body Shop, where she worked in Europe launching global beauty innovations across multiple categories. Co-founder Jessica Stevenson began her career at General Mills before leading marketing for Revlon’s professional division, and ultimately serving as General Manager for Australian clean-beauty brand Nude by Nature.

IN THEIR OWN WORDS: "We were fortunate early on to have people who saw the potential of our big ideas,” said Jessica Stevenson, CEO of Everist. "In a world of misinformation and greenwashing, zero-waste and clean beauty requires a great amount of thoughtfulness to ensure it is done right. We are committed to discovering new ways of doing things across the entire supply chain and creating better, higher performing products as the result. We are lucky to have partners that believe in us and understand the rigor that it takes to bring this to life.”


  • Everist raised an oversubscribed pre-seed funding round from Wonderment Ventures, social impact firm Good & Well, and the female founders of Canadian brands Knix and Smythe, among others.
  • Everist has committed to 1% for the Planet and Climate Neutral certification—important affiliations and actions that further root back to its sustainability values.
  • Everist’s assortment in haircare is slated to expand, and there is a roadmap for new innovations with additional SKUs in body care and skincare expected later in 2021.
  • The business is launching as a DTC model but has retail expansion in its sights.

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