Author

Elvis Kachi

Elvis Kachi is a UK-based fashion and culture journalist who covers everything African fashion and beauty. His works have been published on platforms like BBC UK, Essence Magazine, Thomson Reuters, OkayAfrica, and Condé Nast.

Articles By Elvis Kachi

Filtered Out: The Inequality Behind Beauty's Creator Economy

Elvis Kachi | June 15, 2025

Chromatic Seduction: How Beauty Brands Use Colors to Inspire, Influence, and Sell

Elvis Kachi | June 12, 2025

The New Authors of Africa's Beauty Industry: Men

Elvis Kachi | June 10, 2025

Global Gains, Local Cost: The Double-Edge of Globalization on Africa's Beauty Market

Elvis Kachi | June 5, 2025

The Ingredients Defining Beauty in 2025: A Data-Driven Outlook

Elvis Kachi | June 1, 2025

Redrick PR: The Quiet Nigerian Agency Behind Africa's Largest Luxury Activations

Elvis Kachi | May 25, 2025

EU Expansion: TikTok's Quiet Takeover of the European Beauty Market

Elvis Kachi | May 20, 2025

Exclusive: Face the Future: Bubble Introduces Bold New Community-Driven Initiative

Elvis Kachi | May 15, 2025

Rewriting the Rules of Repair: Inside Epres' New Era of Nail and Hair Repair

Elvis Kachi | May 13, 2025

Formula for Sale: Inside the Business of White Labeling

Elvis Kachi | May 6, 2025

Inside Clarins' African Ambitions: Can the Prestige Beauty Brand Win over Southern Africa?

Elvis Kachi | May 4, 2025

From Anti-Aging to Age-Defying: Skincare's Role in the Longevity Revolution

Elvis Kachi | May 1, 2025