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Faye Brookman

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Faye Brookman has covered the beauty industry for more than 30 years including 26 years at WWD where she helped build out the mass market retailing coverage. Brookman is a graduate of the S.I. Newhouse School of Public Communications.

Articles By Faye Brookman

Can the Drugstore Beauty Business Be Saved?

Faye Brookman | December 10, 2024

Do Whole Body Deodorants Have Legs?

Faye Brookman | November 21, 2024

What's Dragging Mass Market Beauty Gains?

Faye Brookman | March 5, 2024

Cosmoprof North America Rolls the Dice and Hits the Jackpot in Miami

Faye Brookman | February 4, 2024

What’s Behind the Surge in Professional Services Franchising?

Faye Brookman | January 23, 2024

UK Supermarkets Get into the Beauty Game

Faye Brookman | December 7, 2023

What’s Behind Canada’s Obsession with Shoppers Drug Mart?

Faye Brookman | October 29, 2023

Oh Canada! Sephora Cracks the Code on Survival in Canada

Faye Brookman | October 10, 2023

Does Target Have the Secret to Unlocking Fragrance Sales at Mass?

Faye Brookman | June 13, 2023

BeautyMatter FUTURE50 Insights and Inspirations

Faye Brookman | May 4, 2023

Professional Shelf Sweepers: Why More Products Are Under Lock and Key

Faye Brookman | February 7, 2023

Beauty Had a Good Year. But Will the Numbers Hold Up When Final Results Are Tallied?

Faye Brookman | January 12, 2023