Working together can benefit all, according to retailers attending the Dermatology and Retail Alliance.Four years ago, four dermatologists, three retail chains, and executives from L'Oréal Dermatological Beauty put competition aside and met to devise strategies to help improve consumers' skin health.What was originally an idea written on a napkin is now a gathering of top professional and retail experts who, over the years, have formulated actionable strategies during the yearly meeting of the Dermatology and Retail Alliance (DRA).The most recent meeting in October in Las Vegas attracted 15 board-certified dermatologists and 30 retail executives, including Walgreens, CVS, Hy-Vee, Ulta Beauty, and Publix. “This is the who’s who in dermatology,” said Tom Allison, Senior Vice President, Global Professional Sales, Marketing, and Strategy, for Medical Dermatology at L'Oréal Dermatological Beauty.The biggest learning from the brainstorming is the need for pharmacists, retailers, and dermatologists to understand each other’s jobs. There is a lot at stake—skincare and ancillary items sold with the products are one of the biggest categories in mass beauty departments.“It would be invaluable to spend a day walking in a pharmacist's shoes to experience firsthand what their daily life entails,” said Dr. Ted Lain, who has a practice in Austin, TX.One of the barriers pharmacists, retailers, and derms face is understanding why a particular product is prescribed and complying with the Rx. On the other hand, dermatologists often don't realize the tools beauty consultants and pharmacists use to help support patients' skin care regimens.