Beauty dealmaking in 2025 didn’t move in a straight line—but it did end the year on a steady footing. The BeautyMatter Deal Index tracked 263 transactions, down 11.5% from 2024, yet broadly consistent with 2023 levels. The decline in volume, however, tells only part of the story. This was a year defined less by frenetic activity and more by precision: fewer deals, but more intentional ones.
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Beauty Deals: Investment + M&A Transactions Year End 2025
“BeautyMatter is the only one that provides full insight, not just the hard data or the numbers, but also the intelligence of understanding what the numbers mean for companies and the market. I think that is a super valuable source for the investors, for the founders, for the strategists who are trying to buy brands, to understand what it's really like, what's going to be the next thing.”
-Jorge Cosano
Founder & Managing Partner, Synchronicity Ventures
Investors: If you’re an active or interested investor in the beauty and wellness space, this report is a must-read. The detailed analysis and insight provided will help guide you toward fruitful investment decisions.
Brands and Retailers: If you are in fundraising mode or contemplating an exit and looking for a list of investors active in the space, we’ve also got you covered.
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