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2021 WEEK 16: BRAND AND PRODUCT LAUNCHES AND RE-LAUNCHES

April 23, 2021
April 23, 2021
PYT Beauty

This weeks launches and one relaunch had sustainability at their core. From PYT Beauty's relaunch in innovative beauty market packaging to the latest fragrance from Michelle Pfeiffer’s radically transparent beauty brand.

PYT Beauty: The three-year-old clean beauty brand revised its product portfolio and introduced new product innovation all repackaged in cutting-edge sustainable components. The packaging is comprised of post-consumer recycled materials, sugarcane-based plastic (sugar-cane based PE and PP) and pre-degraded plastic, a proprietary patented ingredient that transforms the structure of plastic into a benign wax to create a more environmentally friendly material that creates close to 0% plastic footprint. The brand has also removed unnecessary packaging like mirrors and outer boxes, unless necessary to protect the product. Any necessary outer boxes used will be composed of mono-material resin 1 plastic and curbside recyclable.

PYT Beauty will introduce new product categories, including eye and face primers, tinted lip balms, lip gloss, winged tip eyeliners, a clear brow gel and their One & Done Setting Spray, which sets makeup while protecting skin against environmental aggressors like pollution and blue light. The new/revamped PYT Beauty offerings will retail for $28 and under and are available on the brand’s website, Target and rolling out to other retailers including Credo Beauty, Ulta Beauty, Macy’s, Amazon, Bloomingdales, and Grove Collaborative, beginning of Summer 2021.

Jill Turnbull: After more than 45 years in the beauty industry, Turnbull began to realize that many of the products labeled as sustainable were not–and that the industry has a tremendously negative impact on the environment. This recognition was the impetus for launching a small batch clean multitasking beauty essentials across haircare, skincare, and makeup that is consciously sourced from packaging to formulation.

LUXURY LAUNCH

Valmont: Building on the Essence of Gold Sturgeon collection Crème Merveilleuse diverts from the brand’s triple patented salmon DNA and taps into the ‘know-how’ of master fish breeders who invest in an ethical approach to raising Ostera sturgeon. Coupled with Valmont’s unique bioavailable mineral complex and a rare sturgeon DNA blocks elastase, an enzyme that degrades the natural elasticity of skin, while stimulating the production of proteoglycan. Retail price is $1,000.

PREMIUM PRODUCT LAUNCH

Dr Dennis Gross: Is expanding on the device franchise with DRx SpectraLite BodyWare Pro an FDA cleared light therapy device. A combination of 148 red lights + 68 blue lights synergistically treat wrinkles and acne, help reduce visible dark spots and alleviate mild pain over the entire body. In a clinical study over 97% of subjects showed overall improvement in fine lines, wrinkles, skin tone, and acne. Available at Sephora and priced at $435.

Henry Rose: Michelle Pfeiffer’s range of radically transparent and sustainable personal care celebrates its two-year anniversary and launches its 8th fine fragrance. Windows Down encapsulates a feeling of freedom, open air, and new energy. To coincide with the launch, the brand will debut its first creative campaign, street cast and shot in Los Angeles. The campaign spotlights everyday people and what Windows Down and personal freedom means to them.

Wander Beauty: Infused with the brand’s multitasking 20% C-Suite Complex, Sight C-er Vitamin C Concentrate, is packed with a powerful combination of antioxidants to help brighten, plump, and rejuvenate skin. This lightweight formula has a subtle golden pearl to provide a healthy luminosity with quick absorption to reveal radiant, hydrated, even-toned, and firmer skin without leaving any sticky residue. Priced at $42.

Velour Beauty: The eye-centric cosmetic brand and lash experts launch a unique peptide and tubing mascara that is a 3-in-1 Lash Serum, Lash Shield and Mascara. The Pretty Big Deal Mascara formula is infused with a lash enhancement serum boasting a unique combination of potent peptides, including Biotinoyl Tripeptide-1 (BT1) + Panthenol and Myristoyl Pentapeptide-17 (MP17), to help with lash retention, promoting stronger and longer looking eyelashes with noticeable results in 4 weeks. The product is priced at $26 and is available at Sephora and Ulta.

Temptu: A new innovative self-tanner starts with the award-winning Air cordless airbrush device. A new BHA Exfoliating Skin Prep Toner ($32) removes dead skin and smooths out rough patches creating the perfect canvas for an even long-lasting application. The Infinite Summer Airbrush Tanning Pod ($42) is a buildable, gradual sunless tanner with clean, natural, “good-for-skin” ingredients that hydrate, protect and nourish. The products will be available on Amazon and QVC.

Love Sun Body: Cosmos Natural Certified tinted mineral sunscreen and moisturizer with 100% natural origin ingredients. Glow Natural has a luxurious, easy to blend formula that keeps skin hydrated while providing light coverage and SPF 30 protection with over 20% non-nano zinc oxide. Retails at $35 and will be available at Amazon and QVC.

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