Givaudan, a global leader in fragrance innovation, has long been recognized for its advancements in scent technology and commitment to sustainable practices. Partnering with major beauty brands such as Tom Ford and Dior, the company blends science and emotion to create impactful and sensorial fragrance experiences.The fragrance company is always looking to advance its capabilities. Earlier this year, Givaudan stepped into the metaverse with its fragrance game Guardians of Memories focused on educating Gen A and Gen Z about the importance of fragrance and the process of making it.Now, moving further into technological advancement, Givaudan launched Myromi—a patented, handheld fragrance delivery system designed to significantly enhance the performance of perfumes. This device creates a longer-lasting scent experience by forming a scent-enriched microgel that retains and gradually releases fragrance on the skin. Myromi offers scent longevity and controlled fragrance release by activating on the skin to create a scent-enriched layer that intensifies and prolongs the olfactory experience.Users can create new aroma profiles via their smartphones, which means Myromi can absorb consumer feedback at an unprecedented speed and receive digital feedback through a customized digital interface. Givaudan will gradually roll out the device to customers through 2025.“Myromi adds to our growing suite of digital tools for collaborating with customers to speed up product development.