Aesthetic procedures, whether surgical or not, are becoming increasingly popular among Americans. From cheek contouring and buccal fat removal to height-increasing leg-lengthening surgery, new trends are emerging each day and inspiring consumers to undergo treatments. As stated in the Aesthetic Society’s Aesthetic Plastic Surgery National Databank report for 2022, Americans spent over $11.8 billion on aesthetic procedures, up 2% from 2021. BeautyMatter lays out the report's key statistics:
“The landscape of aesthetic plastic surgery is undergoing a transformation as revealed by The Aesthetic Society's 2022 report.” says Melinda Haws, MD, President of The Aesthetic Society. “With nonsurgical procedures witnessing a surge and surgical procedures still accounting for 70% of revenue, the industry is moving towards a future defined by dynamic trends. This showcases our industry's ability to embrace innovation and meet evolving patient preferences. As we journey forward, The Aesthetic Society is dedicated to supporting our patients through top-tier member education.”
Although the demand for surgical aesthetic procedures is still high, nonsurgical treatments took the limelight in 2022. It can be argued that this increase can be attributed to the lesser chance of side effects and complications with nonsurgical treatments compared to surgical treatments. As many nonsurgicaltreatments often require upkeep and can have their effects reversed to an extent, several consumers, especially younger generations, see these procedures as the norm. Additionally, social media provides constant exposure to the idea of the “perfect body” and information on how to achieve this through aesthetics services, with 48.5% of female university students stating that it was content on such apps that influenced their decision to seek treatment. While the younger generation is seeking cosmetic procedures now more than ever, the number of older consumers undergoing these procedures is still significant, suggesting that society views aesthetic alterations as something for all regardless of age. As we continue further into 2023, it will be interesting to see the trends that emerge and the metrics that accompany them—for now, it is clear that aesthetic experts will be continue to reap the benefits if these numbers continue to follow the pattern presented across the report's data.
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