Arabian fragrance house Amouage announced on April 30 its Q1 2026 retail sales results of $190 million, +90% growth year over year (YoY), which is the Omani luxury brand’s strongest quarter on record. This follows the brand’s record-breaking 2025, when Amouage recorded its highest sales in the company’s 42-year history, with estimated global retail sales reaching $430 million, up 66% from 2024.
The company’s Q1 2026 performance was driven by two structural forces: the global success of Essences Chapter II, a set of potent (30% oil), aged perfumes, and sustained demand across the house’s existing creations. “Our trajectory is supported by a clear direction: continued innovation, disciplined expansion, and an uncompromising commitment to craftsmanship," Marco Parsiegla, CEO of Amouage, told BeautyMatter. "As we look ahead to 2026, we will build on this momentum with new creations, selective retail growth, and a sustained focus on cultural relevance.”
The strongest growth was recorded in the Americas, up 135%, while Asia-Pacific grew 124%, driven by China, which expanded tenfold YoY, according to the company. Growth in Europe was led by sales in the UK, which increased by 308%, while Italy doubled its YoY numbers.
In Saudi Arabia, Amouage defied regional unrest in the first quarter, posting 170% growth and partnering with key retailers such as Ounass Saudi and Faces. Amouage.com more than doubled its sales, 137%, while the direct-to-retail channel grew by 152%.
Arabian perfume is one of the highest-trending categories on Google and TikTok, with 14.4 million monthly searches, according to Spate data. L’Oréal took a long-term minority stake in Amouage in February 2025.
According to the company, Exceptional Extraits led sales in Q1, representing 28% of the business, specifically its Guidance 46 and Purpose 50 fragrances. The original Guidance franchise represented 25% of total business, with nearly 1,000 bottles sold per day. The Essences Collection became the second largest pillar of the portfolio, growing fivefold YoY. Its momentum was reinforced by the launch of The Essences Chapter II and the GCC Ramadan-exclusive Oud Zuhal, which sold out within one week, while Outlands emerged as the most in-demand, growing by 276%.
“Behind these results lies a deliberate commitment to scaling without compromise, investing in aging techniques, production capabilities, and, most importantly, in the expertise of our craftswomen and craftsmen,” Parsiegla said in a statement.
Founded in the Sultanate of Oman in 1983 by Prince Sayyid Hamad bin Hamoud Al Busaidi as a way to pay homage to its heritage, Amouage was originally created as a gift for dignitaries, the “Gift of Kings.” Currently, the brand has 12 international standalone boutiques and a network of approximately 1,000 department stores, perfumeries, and airports.
The company has maintained the craftsmanship of each handmade fragrance by investing in production capabilities, advanced aging techniques, and capacity expansion, and by continuing to train and develop its craftswomen and craftsmen. This deliberate approach allows the House to scale without compromise, preserving the integrity of its creations while meeting growing global demand, according to the brand.
