Everyone is scrambling for their piece of the cannabis market. Barneys, along with other retailers like Sephora and Neiman Marcus, just recently began launching CBD brands in their beauty departments. However, Barneys New York is jumping in with both feet, announcing the launch of  a luxury cannabis lifestyle and wellness concept shop.

The High End will open in Barneys New York’s Beverly Hills flagship in March, featuring an exclusive partnership with the “Hermes of marijuana” Beboe, and an extensive selection of accessories and lifestyle products.

“Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception,” Daniella Vitale, Chief Executive Officer & President, Barneys New York said in a statement. “Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York.”

The merchandising assortment will include exclusive items made especially for The High End and a curation of vintage accessories including lighters, trays, cases and more. In terms of beauty and wellness, products are available from Saint Jane, Foria, Lab to Beauty, Flora and Bast, The Good Patch, Vertly, Body Vibes, Malin + Goetz, Heretic, and Boysmells.

“I’m so thrilled that cannabis culture has come so far that it can exist and feel perfectly at home in such a prestigious context as Barneys New York. Barneys has never been shy about pushing creative boundaries in retail, and it makes perfect sense that they would be the first to support and elevate cannabis to new levels,” said Scott Campbell, co-founder, Beboe.

The High End will be located on the fifth floor of Barneys New York Beverly Hills. Barneys New York will continue to expand the offerings of the shop and offer new collaborations in the months following its launch.