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May 14, 2021
May 14, 2021

Amorepacific’s new retail experience is a mashup of trends: self-care and body care meet personalization and immersive retail. Combining R&D research and robotic technology, the brand is creating customized “bath bombs” on the spot.

Shoppers complete a quick questionnaire to determine preferences and benefits, then the bathbot goes to work producing a bath bomb from a range of 14 bathing agents, including various scents and colors. The whole process takes about 2 minutes to make, and customers can watch as the robot makes their customized bath bomb in a clean environment.

Options include Sweet Floral, Forest Herb, and Lavender, infused with argan oil and sweet almond oil to revitalize tired skin. Products come in eco-friendly, recycled paper packaging. The bathbot service will be offered at Amore store Gwanggyo in Yeongtong-gu, Suwon, South Korea.

Amorepacific continues to deliver optimized solutions to customers through customization and technology.

The brand unveiled its Lab Tailored 3D Mask from IOPE, the company’s skincare brand known for scientifically produced products. A 2020 CES Innovation Award honoree, the Lab Tailored 3D Mask is a made-to-measure hydrogel mask created with the company’s own innovative 3D mask-printing technology designed to fit each person’s individual facial dimensions and skin conditions. Last May the service launched exclusively at IOPE Lab, the brand’s flagship store located in Seoul’s downtown Myeongdong shopping district.

Amorepacific was named a CES 2021 Innovation Award Honoree for its customized lip makeup manufacturing technology, Lip Factory by Color Tailor. The integrated online-offline lip makeup manufacturing system boasts the ability to create over 2,000 lip color shades. It utilizes a deep-learning algorithm to analyze facial features and an AI-based mobile application called “Color Tailor” to recommend and customize lip colors. The technology is currently available at the Amorepacific Seongsu flagship store in Seoul.


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