Amorepacific’s Lip Factory by Color Tailor: Amorepacific was named a CES 2021 Innovation Award Honoree for its customized lip makeup manufacturing technology. The integrated online-offline lip makeup manufacturing system boasts the ability to create over 2,000 lip color shades. It utilizes a deep-learning algorithm to analyze facial features and an AI-based mobile application called “Color Tailor” to recommend and customize lip colors. The technology is currently available at the Amorepacific Seongsu flagship store in Seoul, Korea. The company plans to further enhance the algorithm and improve access and convenience for users in the future, and the technology will be used across the Amorepacific brand portfolio.