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Beauty and Wellness Edit: TIME 100 Best Inventions of 2021

November 15, 2021 Kelly Kovack
November 15, 2021
TIME Magazine

TIME revealed its annual list of the 100 Best Inventions that are making the world better, smarter, and even a bit more fun. Each submission was evaluated on several key factors, including originality, creativity, efficacy, ambition, and impact. The full list includes innovative, eco-friendly dye for jeans, to a truly novel pasta shape and groundbreaking vaccines for COVID-19 and malaria—and much more. BeautyMatter did a beauty and wellness edit below.

Dual-Purpose Skin Care: Supergoop! Daily Dose Vitamin C + SPF 40 Serum: More than three years and 15 iterations to perfect, Supergoop!'s hybrid vitamin C + SPF 40 is the brand's most successful direct-to-consumer product launch to date. The consumers’ lack of understanding that vitamin C products are rendered ineffective by the sun informed founder Holly Thaggard’s development and positioning of the launch.

A More Sustainable Wash: L'Oréal Water Saver: Unveiled in January and being rolled out in free pilots, L'Oréal’s Water Saver is addressing the thousands of gallons of water used a day in hair salons. The system attaches to sinks and houses shampoo, conditioner, and treatment product that is distributed into the water stream, creating micro-ionized droplets that combine with pressurized steam, creating smaller water particles that reduce water consumption by 80%.

Skin Care On Demand: Opulus Beauty Labs Treatment System: Dr. Robb Akridge, aka Dr Robb, who invented the Clarisonic face-cleansing brush 17 years ago, is back at innovating how we approach beauty. Inspiration for Opulus Beauty Labs struck in a Parisian chocolate shop—think Nespresso machine, without the plastic, for skincare that heats up to mix the single-dose formulas. According to TIME, the business recently received an infusion of $8 million from investors.

Just Add Water: Everist Waterless Haircare Concentrates: Everist co-founders Jessica Stevenson and Jayme Jenkins built their haircare concentrates through a zero-waste lens with a sharp focus on using only pure, active ingredients.Everist's shampoo and conditioner come in a paste format that turns into a foamy lather and serum-like conditioner when activated by water. The 100 ml tube is equivalent to a full-size 300 ml bottle of product.

Ultra-Targeted Complexion Aide: Opte Precision Skincare: P&G Ventures Startup Studio invested 14 years and secured 13 patents to create the Opte device. The Opte wand contains a high-definition camera that scans the complexion and immediately corrects hyperpigmentation with 120 tiny nozzles that dispense mineralized, pigmented serum to the skin, resulting in an even, natural, and glowing complexion,

A Refined Rinse and Eco-Friendly Flossing—Quip Mouthwash and Refillable Floss Pick: Known for its iconic toothbrush, the company is putting oral heath front and center encouraging better oral hygiene while tackling sustainability. The mouthwash is a concentrated formula packaged in 100% recyclable bottles. They also launched a similarly sleek, refillable dispenser for floss.

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