Despite the turmoil that characterized the last few weeks of the quarter, Q1 2025 wasn’t terrible in terms of beauty deal activity. The BeautyMatter Deal Index tracked 59 deals during the quarter, down 9.2% year over year. Growth deals were down a whopping 28.1%, year over year, but M&A deals remained strong and were up 12.9%. Some of the 35 M&A deals tracked during the quarter read as distressed sales. As expected, IPOs were virtually nonexistent during the quarter, with just one deal, Saudi Arabian beauty e-commerce platform Nice One, listing on the Saudi exchange.

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Beauty Deals: Investment + M&A Transactions Q1 2025

“BeautyMatter is the only one that provides full insight, not just the hard data or the numbers, but also the intelligence of understanding what the numbers mean for companies and the market. I think that is a super valuable source for the investors, for the founders, for the strategists who are trying to buy brands, to understand what it's really like, what's going to be the next thing.”
-Jorge Cosano
Founder & Managing Partner, Synchronicity Ventures

Investors: If you’re an active or interested investor in the beauty and wellness space, this report is a must-read. The detailed analysis and insight provided will help guide you toward fruitful investment decisions.

Brands and Retailers: If you are in fundraising mode or contemplating an exit and looking for a list of investors active in the space, we’ve also got you covered.

You will have access to:

• 125 pages covering deals across the beauty and wellness value chain
• BeautyMatter Q1 Index
• Easy-to-reference charts including 59 transactions, organized by category with high-level details and financial players involved
• Overview on the state of the industry for the quarter from BeautyMatter
• SEO trend report from machine intelligence platform, Spate
• Social media metrics of key brands from Dash Social
• Deal flow chart - who invested in what in Q1 with live links
• Recaps and details of 59 individual transactions
• List of angel investors active in Q1
• List of private equity and venture capital firms active in Q1 with live links

For a competitive edge, follow the money.

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