Key Takeaways: Beauty is set to become a more significant influence on travel in 2026. Travelers are beginning to name TikTok and other social media platforms as reasons for travel in 2026.Travel becomes more personal as travelers begin to ask “why” they travel rather than “where.”The “why” behind travel is beginning to matter more than the “where.” Travelers are no longer tracking coordinates; instead, they’re chasing connection, meaning, and moments that reflect their personal interests—including their love of beauty and wellness.According to Skyscanner’s 2026 Travel Trends report, 33% of global travelers want to experience local beauty culture, and 20% say they’re influenced by TikTok and social media when planning trips. As a result, beauty rituals are stepping off of social media and into real life. From tourists visiting their cult-favorite stores in their country of origin, to travelers rethinking and adjusting how they care for their skin on the go.Skyscanner’s 2026 Travel Trends report suggests a wider shift of personalization over generalization. The report, which combined Skyscanner's own data with global consumer research and insights, paints a clear picture of the trends shaping travel in 2026.Emerging Traveler Behaviors for 2026:35% of travelers plan to shop at local grocery stores on their next trip.57% say they’ve booked or would consider a trip inspired by literature.55% have traveled (or plan to) overseas just to meet new people.31% are opting for family or multigenerational travel.