2025 is shaping up to be a consequential year for the beauty industry and the start-up ecosystem, with a generational platform shift underway. Colliding political, social, and economic challenges and environmental degradation with massive scientific and technological transformations create a complicated and disorienting business environment. To some extent, we have gotten comfortable operating amid macro uncertainty; the uncertainty has become the certainty. Future success is quickly becoming more and more complicated.
For the first time, we have collaborated with our trusted data partners and thought leaders in our community for a mid-year deep dive into the state of the industry. Our aim with the program is to delve into timely market and sales data, leveraging learnings from the first half of 2025 to inform year-to-go strategies with actionable insights.
At BeautyMatter, it is always about big ideas and those bigger—sometimes existential—challenges we must face as brands, businesses, and organizations. Our content synthesizes past lessons with cultural signals of the future to decipher real trends from marketable noise.
Figuring out a world where there is a perception and reality that we live in a time of perma-crisis demands leaders who can navigate these challenges with foresight, empathy, and a commitment to sustainable solutions.
Hand-picked experts will present proprietary data and insights, and curated panels will provide conversational context, all intending to power actionable insights.
Dealflow Dive: BeautyMatter Index 1H 2025
Amid heightened macro volatility, the beauty industry's investment landscape has shifted from a frenzy of overvalued start-ups to a more calculated pursuit. We'll look at 1H and the buzzy Q2 transactions that have the market hopeful that activity will ramp up.
Global Market Dynamics and Future Impact
As consumers move towards more value-driven consumption and increasingly embedded wellness-oriented behaviors, the industry's growth trajectory reveals underlying resilience and pockets of opportunity across emerging market expansion, premiumization, and innovation.
Past, Present, Future: Decoding Consumer Signals
Dive into how beauty consumer behavior is shifting through the lens of Google and TikTok data. From longevity to dopamine beauty, uncover the trends shaping the category, learn where consumers have been, and where to place your bets next.
The Current Cadence of Product Positioning
Amid heightened macro volatility, the industry is navigating evolving product, category, and channel shifts. An analysis of newness, pricing, and claims aims to frame the dynamics of the market and inform future new product development and marketing.
Leadership Round Table
The ability to read the market when data and perceptions are often sending conflicting signals will determine the outcome for many. Our panel doesn't have a crystal ball, but they have lived experience navigating business cycles.
The State of North America Mass and Prestige Channels
The macro landscape presents a complex mix of factors that will shape industry dynamics for both mass and prestige. Find out how to leverage retailer point-of-sale and consumer data dive into sales and insights for a forward-looking perspective for how to navigate uncertainties.
Indie Beauty Download
Indie beauty continues to be a bright spot, with these challenger brands outpacing growth rates of their conglomerate counterparts. We'll delve into the trends that will impact the future success of indies including tariffs and pricing, retailer distribution, and consumer purchasing.
AI: Where We Are and Where We're Going
AI is dominating every boardroom. In this presentation, we'll do two things: Catch you up on what's happened in the last six months—what matters, what's noise, and what's next. And give you a playbook for the next 6-12 months—how to think, plan, and lead in a world where AI is foundational.
Looking Forward: Signals, Trends, and Noise
Trend cycles continue to gain momentum, conflating what's trending with actual trends. In an era of contradiction, dissonance, and volatility not everything that counts can be measured. We will attempt to surface what matters.
Retail Round Table
The landscape is evolving at breakneck speed serving consumers who are no longer constrained by borders or defined by channels. New competitive pressures are converging to transform the way brands and retailers operate. A candid conversation of experts will help translate the current state of beauty retail.
The future isn't waiting. It's already here. Join us to benchmark where you've been and help chart a course for where you are going.
Pricing:
Premium and Professional Members: $150
Non-Members: $350 (includes an annual Premium Membership)
Like many of you, we are a self-funded business, so attendance will include only one on-demand viewing of the program. We cannot stop you from having a viewing party in your conference room, but we can no longer support the "lending library" of BeautyMatter content. We are happy to share corporate pricing for teams.
