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BeautyMatter’s 10 Most-Read Stories This September

Published October 8, 2024
BeautyMatter Studio
Published October 8, 2024
Feature Resources Trend
Egor Vikhrev via Unsplash

We’ve gathered our on-demand and top performing content for September 2024. Settle in and have a read to make sure you stay on the top of your game.

Honoring, or Appropriating? Lush's Questionable Tribute to The Body Shop’s Legacy

It is understandable—and expected—that the success of a brand, which has become so entrenched in the lives of consumers for so many years, will spark inspiration in others. What is less expected, however, is for another brand to so spuriously claim to be honoring their memory (if one could call it a memory when The Body Shop has not, in fact, left us for good), under the guise of appropriating its most successful products for their own profit.

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Transparent, Inclusive, Accessible: The Evolution of Consumer and Clinical Testing

The stakes of consumer and clinical testing have never been higher. With an increasingly discerning consumer audience and a competitive race for true innovation, claims among brands having the data to deliver on one’s promises has never been more imperative.

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The Agencies Behind the Hottest Brands in Beauty

It’s not enough to just be creative now. The best agencies really understand the industry in which their clients operate and work as an extension of their team. Behind every timeless brand or campaign is tight collaboration between the brand and its agency partners. The best agencies play a unique and crucial role in their client's success.

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The Emergence of Scar Care: Beauty’s Next Major Category

Over the last few decades, the skincare industry has primarily focused on developing treatments that help heal acne scars, but scars can happen anywhere on the body and for almost any reason.

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Private Equity Sees Shining Opportunity in Beauty Contract Manufacturing & Development

Beauty and Personal Care (BPC) is a large, global market that has experienced steady growth and demonstrated strong resilience and was estimated to be worth USD 545 billion in 2023, and anticipated to reach USD 858 billion in 2030.

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Dissecting the Ever-Expanding Airport Activation

High-profile promotions (HPPs) and other attention-grabbing activities by beauty brands at airports are increasing—and these marketing and sales projects appear to have also been stepped up in scale since the pandemic.

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Intertwined Yet Separated: Inside the Pharma-Beauty Evolution

Pharmaceutical companies are investing in beauty brands and expanding their consumer health and beauty arms. While the economic power of beauty is nowhere near that of a blockbuster drug launch, it is helping pharmaceutical companies gain an entirely new consumer audience.

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The Retail Titans of Africa’s Beauty Industry

As African beauty brands make informed choices on whether to globalize or appeal to local markets, the influence of retailers in either of those occasions extends and projects market reach. Here are a few of the retail giants offering African beauty brands the opportunity to reach mass markets and attain global success.

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NEXT 2024 Person Of The Year: Vennette Ho

As the saying goes, some people need no introduction but few reach the lofty heights of mononymous status. Mention the name Vennette (no last name required) to anyone in the beauty industry and they’ll know exactly who you are talking about.

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Bubble Breaks into Beauty Merch with Tell All Juicy Secret Lip Balm Keychain

Rhode raised the bar for beauty merch with its practical phone case. Now, Gen Z-favorite brand Bubble is stepping up to the challenge with the launch of the Tell All Juicy Secret Lip Balm, a hydrating and non-sticky lip balm and keychain.

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