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BeautyMatter’s 10 Most-Read Stories This August

Published September 5, 2024
BeautyMatter Studio
Published September 5, 2024
Feature Resources Trend
Troy Ayala

We’ve gathered our on-demand and top performing content for August 2024. Settle in and have a read to make sure you stay on the top of your game.

Hair Today, Trending Tomorrow: 2024’s Top Haircare Brands, Products, and Influencers

Haircare is an essential part of consumers' everyday beauty routines, and the amount of money they will spend on hair products reflects this. To date, the US haircare market value stands at $16.73B, and is forecast to grow at a CAGR rate of 3.49%. To investigate the haircare brands, trends, and influencers capturing consumer interest, Cosmetify analyzed annual google searches, YoY search differences, and social media posts of popular haircare brands stored in its database.

From MLM to Affiliate: Can Beauty Brands Boost Sales with New Models?

Why is the MLM model failing, and can the beauty brands that were built on this model find success in the competitive retail and affiliate marketplaces? BeautyMatter spoke to MLM and beauty industry experts to explore the future of MLM beauty brands.

Bolder is Better: Why Milk Makeup’s Future-Facing Vision Has Timeless Appeal

Vegan, clean formulas in bold colorways, gender-neutral campaigns and packaging, fun products for everyday wear that are easy to apply on-the-go and suit all age ranges—Milk Makeup set the trends before they hit mainstream.

Game-Changing Technology Reshaping the Beauty Industry

Technology has permeated almost every aspect of our lives, from how we connect with each other to how we shop, and its influence on the beauty and wellness sector has been the catalyst for continuous transformation. Game-changing technologies have unlocked transparency and efficiency, transforming businesses' operations throughout the beauty value chain, from innovating how products are made and supply chains are managed to omnichannel consumer-facing solutions technology.

New Data Suggests the “Lipstick Effect” Has Lost Its Luster

New data suggests the “lipstick effect” has lost its luster. Consumers have been known to spend money on small indulgences during recessions, economic downturns, or personal financial hardship. When they don’t have the cash to spend on a vacation or costly designer goods, they invest in little luxuries, like premium lipstick. The lipstick effect is an established economic indicator for consumer confidence in the markets, but recent evidence tells a different story.

Growing Up Glamorous: Navigating the World of Gen Alpha Beauty Influencers

Gen A has already contributed significantly to the beauty industry's market value. Despite the oldest member of the generation only being 14, the demographic is reportedly responsible for 49% of skincare sales growth in the past year. This is no surprise considering that a further 49% of Gen A parents confirm their daughter has a strong interest in skincare and cosmetics, followed by a lesser 16% who state their son has also shown intrigue in the category.

Leveraging Amazon to Drive Sales at Ulta Beauty and Sephora

Retail media ad spend has been the buzz in marketing circles as customer acquisition on digital platforms becomes more expensive and opaque. The retail media network (RMN) category is expected to grow to $166 billion by 2025 and will account for 20% of all digital media spend this year, according to eMarketer. The list of retail media networks continues to grow as retailers seek to monetize rich first-party data into alternative revenue streams.

India's Big Suncare Opportunity

It’s always (almost) sunny in India, and the suncare market is blazing hot, ripe, and radiating growth. According to Statista, in 2024 alone, revenue for the sun protection market is expected to amount to $912 million, with the category forecasted to grow at a bright and sunny rate of 7.10% for the forecast period (2024-2028). Driven by the rising demand for suncare products owing to the country’s hot and humid climate, alongside a growing awareness of the need for daily sun protection, India is emerging as the hottest new suncare market.

Riding The K-Wave: TikTok Projects K-Culture Market to Hit $143 Billion by 2030

Over the past decade, the influence of Korean culture on the beauty industry has been undeniable. From multi-step skincare routines to double cleansing and the latest and most advanced SPF formulations, the popularity of K-beauty and its influence on beauty trends around the world have reshaped consumer expectations and preferences—but this phenomenon isn’t limited to just beauty.

The Best Beauty Brands of 2024 (So Far)

The first half of 2024 brought with it a range of encapsulating brands. Celebrities including Beyoncé and Nicki Minaj entered the realm of beauty, Gen Alpha–focused businesses came into play, and veterans such as David Chung expanded their brand portfolios to offer more innovation to the industry. Recognizing the best brands of 2024 (so far) BeautyMatter’s editorial team highlights those worth noting.

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