We’ve gathered our on-demand and top performing content for February 2025. Settle in and have a read to make sure you stay on the top of your game.
Exclusive: U.S. FDA Confirms New Sunscreen Requirements Mandate Animal Testing
With the Modernization of Cosmetics Regulation Act (MoCRA) taking effect in December 2023, cosmetics companies must now meet new regulatory requirements, including facility and product registration with the Food and Drug Administration (FDA).
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2025 Predictions: What’s Next for Skincare?
Looking ahead, BeautyMatter spoke with industry leaders, brand founders, and category experts to find out what skincare trends will shape the landscape in 2025.
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College Confidential: The Road to Gen Z Loyalty Begins on Campus
Among the differing groups of customers within Gen Z, college students hold a particularly strong share of the market, said to have $593 billion in spending power.
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Winning the Dupe Wars: Lashify’s Patent Fight Pays Off
How much is an idea worth? According to the United States federal government, Lashify’s DIY lash extension system is worth a cool $34 million.
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2025 Trends: What’s Next for Haircare?
BeautyMatter tapped industry experts to forecast what trends will dominate the haircare category in 2025.
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Trends Taking Over TikTok: January 2025
In January 2025, TikTok once again proved its dominance as the ultimate trendsetter in the beauty industry, with viral movements reshaping consumer preferences at an unprecedented pace.
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FUTURE50 2025: Brands Defining the Future of Beauty
BeautyMatter marks its third year of curating a list of 50 brands, retailers, and service concepts to know and watch as they define the global beauty and wellness landscape.
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Sniffing out the International Fragrance Brands to Watch
From the first Kazakh fragrance house to deep and dark creations from Thailand, BeautyMatter rounds up the perfume houses on our radar.
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In Redesigning Its North American Doors, Is Sephora Giving Up "Store of the Future" Status?
As the retailer plows ahead on an ambitious redesign of its 700 North American stores, Underhill believes that what originally made Sephora so compelling— namely its deep French, luxury roots and heavy buy-in from senior management—is missing across the pond.
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The TikTok Effect: Navigating Virality, Longevity, and Uncertainty
With over 1 billion active monthly global users as of May 2024, TikTok provides an unparalleled platform for beauty brands to reach diverse audiences.
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The Top 10 Amazon Brands of 2024 by Market Share: What’s Driving Their Success?
Market Defense, a global marketplace agency empowering premium beauty brands to dominate on Amazon and beyond, uncovered the top 10 beauty brands of 2024 by sales share—and what’s fueling their success.
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