Meet The Finalists: BeautyMatter 2025 Awards
The 2025 BeautyMatter Awards honor innovation, impact, and excellence across the global beauty industry—from indie brands to multinationals.
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We’ve gathered our on-demand and top performing content for June 2025. Settle in and have a read to make sure you stay on the top of your game.
Meet The Finalists: BeautyMatter 2025 Awards
The 2025 BeautyMatter Awards honor innovation, impact, and excellence across the global beauty industry—from indie brands to multinationals.
Read more
“Big Sunscreen”: When Misinformation Fuels Extremist Conspiracy Theories
The rise of “sunscreen truthers” on social and extremist platforms is fueling dangerous conspiracy theories rooted in chemophobia, pseudoscience, and antisemitism. This deep dive unpacks how clean beauty rhetoric is being co-opted and weaponized online.
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2025 NEXT50: The Brightest Start-Ups in Beauty
BeautyMatter’s 2025 NEXT50 highlights emerging beauty, wellness, and retail startups reshaping the industry. Curated by experts, these early-stage brands are poised for growth and innovation.
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Drunk Elephant’s Sobering Realization: The Cost of Gen Alpha’s Fickle Attention
Once a Gen Z favorite, Drunk Elephant's sales dropped 65% in Q1 2025. BeautyMatter unpacks how virality, shifting demographics, and brand identity challenges left Shiseido’s star skincare acquisition struggling to regain momentum.
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Scented Like a Snack, Sold Like a Status Symbol: The Foodification of Beauty
From glazed donut skin to strawberry makeup and dessert-inspired scents, food is fueling the next wave of beauty innovation.
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The Glamour of Exits: Demystifying Acquisitions in a Post-Rhode Era
E.l.f. Beauty’s $1B acquisition of Hailey Bieber’s rhode reveals the real mechanics of beauty M&A—earnouts, strategy, and valuation shifts. A landmark deal reshaping how founders and buyers navigate the evolving beauty landscape.
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Is a Mass Market Revival Coming?
Circana data reveals mass market beauty sales outpaced prestige for the first time since 2020. Is this a sign of shifting consumer behavior or just a temporary dip for premium beauty?
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Age of Intelligence: L’Oréal’s Bold BeautyTech Bet at VivaTech 2025
At VivaTech 2025, L’Oréal unveils its most advanced lineup of beauty tech—from AI-powered longevity science and fragrance from air to virtual try-ons and sustainable farming—redefining innovation at the intersection of biotech, beauty, and digital.
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Rumor Swirl: Is Coty Looking for a Buyer?
Coty is is contemplating splitting up the business in a two-part sell-off of its prestige and consumer divisions.
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Global Beauty Conglomerates Making Venture Investments
As funding tightens, beauty founders turn to CVCs. Explore how investment arms of Estée Lauder, L’Oréal, Unilever, and more shape funding, growth, and exit strategies.
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Salon-Grade, Prime Ready: Professional Beauty Brands Thriving on Amazon
Professional beauty brands like Dyson, EltaMD, and K18 are outperforming on Amazon by combining expert-backed products, strong branding, and smart retail strategies to drive growth and consumer loyalty.
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