We’ve gathered our on-demand and top performing content for May 2025. Settle in and have a read to make sure you stay on the top of your game.
Drunk Elephant’s Sobering Realization: The Cost of Gen Alpha’s Fickle Attention
Once a Gen Z favorite, Drunk Elephant's sales dropped 65% in Q1 2025. BeautyMatter unpacks how virality, shifting demographics, and brand identity challenges left Shiseido’s star skincare acquisition struggling to regain momentum.
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More than a Festival: Ulta Beauty World’s Stake in the next Era of Beauty Retail
Inside the brand education, community building, and viral moments that made the inaugural Ulta Beauty World.
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TikTok Shop: How Beauty’s Fastest Growing Retailer Is Democratizing Discovery
TikTok Shop is now a top 10 beauty retailer. Learn how brands are using content, creators, and culture to win in this discovery-driven platform.
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Tariffs, TikToks, and Trendsetters: Who Ruled Beauty in Q1 2025?
BeautyMatter breaks down the Cosmetify Index Q1 2025 key findings.
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Q1 2025 Beauty Deals: Between Optimism and Uncertainty
After a hopeful Q1, beauty dealmaking slowed as tariffs and recession fears reshaped M&A activity, investor caution, and global supply chain risk.
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Going for Gold: An Inside Look at the Booming Self-Tanning Industry
Sunless tanning is booming. Discover how TikTok trends, skincare innovation, and pro spray services are fueling the category’s rapid, year-round growth.
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Circana Reports Flat Sales in US Prestige Beauty for Q1 2025
Circana research reported US prestige beauty industry sales revenue remained flat in the first quarter of 2025, compared to the same period in 2024.
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Beauty and the (Upper) East
From Jones Road to Violet Grey, the Upper East Side is becoming a key beauty destination, as brands embrace hyper-local retail to build deeper community ties.
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Why Is the Middle East's Skincare Market so Under-Penetrated?
Despite rapid growth, skincare remains under-penetrated in the Middle East. Explore why cultural norms, Gen Z influence, and climate-driven needs are reshaping the market.
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Nature, Science, and Experience: The Formula Behind Salt & Stone's Fast-Track to Success
Founded by ex-pro snowboarder Nima Jalali, Salt & Stone is growing at triple-digit, year-over-year rates with its scented nature-meets-science bodycare.
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NYSCC Suppliers’ Day 2025: The Convergence of Breakthroughs and Beauty
NYSCC Suppliers’ Day 2024 brings 650+ exhibitors, 100+ hours of education, and the latest in beauty science, innovation, and formulation to NYC’s Javits Center.
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