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Earnings, Innovation, and Expansion: Beiersdorf Charts Confident Course in 2025

Published August 8, 2025
Published August 8, 2025
Beiersdorf

Key Takeaways:Eucerin and NIVEA continue to outperform globally.Solid EBIT margin improvement and positive net income reflect operational discipline.Robust performance in India, Southeast Asia, and the Americas highlights the importance of geographic diversification.Beiersdorf, the parent company of powerhouse brands such as NIVEA, Eucerin, and La Prairie, posted a strong financial performance in the first half of 2025, affirming its resilience and innovation-led strategy amid economic pressures and shifting global dynamics. The company revealed that organic sales increased by 2.1%, with group sales reaching €5.2 billion ($6.05 billion).At the heart of this momentum is Beiersdorf’s consistent investment in dermatological skincare, premium beauty, and digital transformation, paired with a sharp focus on sustainability and global expansion. The consumer segment, representing a high percentage of total group sales, was bolstered by the continued success of its derma unit brands—Eucerin and Aquaphor—(+12.2%); its healthcare unit with an increased sales of 8.4% in comparison to previous year; and the global strength of NIVEA and Labello, whose organic sales increased by 1% year over year (YoY), but had a 1.2% nominal sales decrease. The La Prairie brand also reported a 10.7% decline in organic sales.According to Vincent Warnery, CEO of Beiersdorf, “Beiersdorf delivered a solid performance [in the first half of 2025]. However, the global skincare market experienced a slower growth than expected, particularly in the second quarter and into July 2025. This is why we adjusted our guidance for the Group and the Consumer Business Segment for the full year of 2025.

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