If you weren’t already aware summer is around the corner, the number of new sunscreen launches would surely inform you.Since the beginning of the year, new products from Vacation, Augustinus Bader, Merit, and Skylar have launched buzzy products in the form of shimmery whips, tinted moisturizers, and fragrance sprays. And cult-favorite foreign brands like Australia’s Ultra Violette and South Korea’s Beauty of Joseon have entered the US markets, ready to capture consumers’ desire for elevated sunscreen. Among the buzziest of these launches is Kopari, with its suite of shimmery Instagram-friendly body oils and makeup finishing sprays.Kopari first entered the sunscreen category in 2021, and it has since become a major pillar of growth for the decade-old brand. Thanks in great part to TikTok virality, the year-over-year (YoY) growth for suncare is 84% in 2025, and the majority of suncare purchasers are new to Kopari. Susan Kim, CEO of Kopari, said brand sales are evenly split between suncare, bodycare, and facecare on a full-year basis, with the first half of the year sales weighted more in suncare. Overall, Kopari sales have grown 600% since 2020, and the brand has been profitable for nearly as long.“That [growth] comes through innovation, differentiation, and doing something that is elevated, [to the point] where consumers are willing to pay a prestige price point more,” said Kim. “The headwinds are really about whether we’ve shown consumers that the $39 value [equals] their value perception.