One of the first things I try to impart to any client when developing a marketing or social media strategy is that everything is a potential piece of content, and everyone in the organization should be empowered as content creators. A recent Boomerang video posting of the mundane task of checking in the color order at a salon inspired me to share some insight from someone who embodies this strategy. So nepotism aside, I asked Ocean McDaeth (my niece), an assistant at Art and Autonomy Salon, for tips on content creation.
Falling solidly within the Millennial cohort, content creation and social media marketing is second nature to her. Having just graduated, she is trying to build her following but doesn’t have a lot of client work to share yet, so she’s had to get creative. She intuitively created a content architecture based on her audience and her personal brand, containing content moments from her day-to-day salon life as an assistant.
The Content Plan:
# **CO-WORKERS**
# **COMPOSE STILL LIFES**
# **CLIENTS**
# **PERSONAL**
Content creation is a commitment of both time and resources, but it’s not rocket science. Have a plan, be inspired by everything, empower your team, and create good content.
