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Cosmoprof Asia: The Unmissable B2B Event

Published September 10, 2024
Published September 10, 2024
Cosmoprof Asia

The global beauty market is expected to reach approximately $580 billion by 2027, growing by a projected 6% a year, according to McKinsey & Company Asia-Pacific, which is ground zero for innovation. The growth of the industry is hard to resist.

From November 12 to 15, 2024, the industry players—from brands and retailers to suppliers and investors—will descend on Hong Kong. One of the most important B2B events of the year, Cosmoprof Asia has become a global meeting point for industry professionals to network and discover new trends.

The show expects 2,800 exhibitors to showcase their products and will cover 120,000 square meters of exhibition space, with around 90% of space already sold. The 27th edition is a must-attend for stakeholders interested in doing business in dynamic markets such as China, Japan, and Korea, where new consumer habits and distribution solutions drive radical transformation on the global market. Over 80,000 attendees are expected.

The only show in Asia that attracts the best in packaging suppliers, manufacturers, and international brands, the double location event is renowned as a discovery platform for emerging trends and technology. Over 20 international groups and country pavilions including  Australia, California, China, France, Germany, Japan, South Korea, Malaysia, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, and the US will present their most inspiring brands and products, offering valuable snapshots of trends from their markets.

Xintong Li, Innovation Program Director, HCT Group shared, “Asia is not just a key manufacturing hub for us but also a vibrant market hosting remarkable and exciting brands. At HCT, we are proud to have developed some of the most iconic products in the industry. As we strategically work on regionalizing and diversifying our global supply chain, our focus on Asia becomes paramount for innovation and growth.”

Cosmopack Asia 2024 is scheduled from November 12 to 14 at AsiaWorld-Expo, showcasing the best solutions in the supply chain, from raw materials and formulation, machinery and solutions for automation and packaging, and private label to contract manufacturing.

Sustainability remains a key topic at Cosmopack Asia, and this year, a special initiative will highlight the most eco-conscious companies and products featured on the show floor. With the support of technical consultants, suppliers with the best sustainable solutions will be shortlisted to create a Cosmopack Asia exclusive sustainable e-book for brands, media, and manufacturers sourcing for innovative sustainable solutions.

Cosmoprof Asia 2024, held from November 13 to 15 at the Hong Kong Convention and Exhibition Centre, will be home to the finished products segments encompassing leading companies in Beauty Salon & Spa; Cosmetics & Toiletries; Hair, Nail & Accessories; and Natural & Organic. With a focus on accessibility, a new area called Zoom on Beauty has been designed to enhance the visibility of smaller brands with limited product ranges that can sometimes get lost at a large trade show.

Faisal Baig, co-founder and CEO of Swisskern said, "Our participation in CPA this year is a strategic endeavor to elevate the brand visibility of Swisskern. By showcasing our pioneering longevity and anti-aging nutraceutical food supplements to an esteemed audience of retailers, buyers, influencers, and journalists, we aim to enhance our presence within the inclusive network of CPA."

The event has also made a significant investment in bringing around 500 buyers to the event to facilitate connections. They will represent the region’s beauty markets: China, Hong Kong, Philippines, Japan, Vietnam, South Korea, US, and Europe.