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Cosmoprof Worldwide Bologna 2024 Is Ready for a Record Kickoff

Published February 13, 2024
Published February 13, 2024
BolognaFiere Cosmoprof S.P.A.

Next March, Cosmoprof Worldwide Bologna will celebrate its 55th edition in Bologna, Italy, with an incredibly positive premise. Up to now, over 3,000 companies from more than 60 countries have confirmed their presence, and the exhibition area is almost sold-out. More than 20 country pavilions will attend, representing the international appeal of the exhibition.

Great results in terms of exhibition offer are influencing attendees’ registration, too. For the 2024 edition, online registration has been activated in advance compared to the latest editions, and this strategy has proved successful, with a significant growth compared to 2023, especially in registrations from international operators.

The collaboration with the Minister of Foreign Affairs of Italy and with the Italian Trade Agency (ITA) are having a strong impact on the attendance of top buyers and retailers from the best performing markets, with more than 70 delegations already confirmed.

These results reflect the general trust and optimism of the market, as well as the positive approach of stakeholders to the new format, with all pavilions opening on the same day, Thursday, March 21. Cosmopack and Cosmo Perfumery & Cosmetics will be open for three days and will close on Saturday, March 23. Pavilions dedicated to the professional channel of Cosmo Hair & Nail & Beauty Salon will be open for four days and will close on Sunday, March 24. “The decision to revise the event dates is motivated by the changing habits of industry professionals,” explains Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Opening all pavilions on Thursday will facilitate contact between companies and international operators across all distribution channels. A big change is the fact that on Monday the exhibition will be closed, reflecting the transformations in the professional channel, as Mondays are opening days for the majority of professional salons. At the same time, salon owners and beauty center operators will finally have the opportunity to visit the fair on the days most dedicated to business—Thursday and Friday”.

The 2024 edition of Cosmoprof will highlight the most impactful market trends and innovations through a rich offering of content and exclusive special projects. These projects are specially designed to meet the needs of all operators, allowing them to fully immerse themselves in inspirations from around the world presented by exhibitors. Nominations are already open for the Cosmopack Awards and Cosmoprof Awards, the "Oscars of Beauty" organized in collaboration with BEAUTYSTREAMS, that celebrate innovation, research, and excellence for all sectors of the cosmetic industry—from the supply chain to the finished product. For stakeholders, this initiative is a unique opportunity to preview solutions that will influence the market in the coming years, with a particular focus on sustainability and the most original communication solutions to enhance the uniqueness of the brand or company among consumers. For exhibiting companies, the Awards represent a prestigious and coveted recognition in the entire sector, thanks to the contribution of a jury of international experts, including prestigious brand owners, retailers, market analysts, trend scouts, opinion leaders, and beauty editors. Finalists will be featured in an installation in the Service Center. To discover the winners, the not-to-be-missed event is the Grand Soirée of Cosmoprof Worldwide Bologna 2024, scheduled for Friday, March 22.

For an overview of the most current trends among Cosmoprof exhibitors, CosmoTrends, the report designed by BEAUTYSTREAMS, is a fundamental tool for trend scouters, press, influencers, and buyers to navigate the exhibition halls. Confirmed companies for the upcoming edition can already present their products or services through the event's website.

To share insights, inspirations, and future strategies to address the most current challenges for the cosmetic industry, Cosmotalks, the roundtables by Cosmoprof, will offer stakeholders three days of appointments with over 70 speakers, representatives from market analysis and trend agencies, brands, and media from around the world who will discuss the state of the industry and its future evolution. Among the themes of the 2024 edition are new trends, high-tech solutions for the industry, sustainable and innovative ingredients and raw materials, and an analysis of both new and big markets. BEAUTY MATTER will participate in the educational program too, with a session dedicated to the new features of US retail. Among the confirmed partners are BEAUTYSTREAMS, Ecovia Intelligence, Euromonitor International, Fashion Snoops, Nelly Rodi, The Virtual Events Group (VEG).

A Unique Event on the International Scenario

The global cosmetic industry is valued at $427 billion, according to the 2023–2027 beauty report by the analysis company McKinsey & Company. This turnover is expected to increase by 6% annually, reaching $580 billion by 2027. In this highly competitive scenario, the role of Cosmoprof Worldwide Bologna becomes essential in supporting companies and operators in business development.

Cosmoprof Worldwide Bologna is the most important exhibition of the international Cosmoprof platform—which, with its events in Hong Kong, Mumbai, Las Vegas, Bangkok, and, from 2024, in Miami and Riyadh—offers unique international business opportunities. In March, Bologna will once again be the meeting point for over 250,000 operators from nearly 160 countries. The excellence of the business services offered and the simultaneous presence of active players in all sectors of the industry make attending Cosmoprof a unique and unparalleled experience.

Cosmoprof Worldwide Bologna boasts a dedicated team for incoming activities and scouting profiles in line with market needs. The Cosmoprof team also provides specific consulting services to address every business need thanks to exclusive match-making tools such as Cosmoprof My Match and the Buyer Program aimed at buyers from around the world.

“Generally speaking, Cosmoprof confirms its role as the leading B2B event for the cosmetic industry. It is still globally recognized as a unique kaleidoscope to discover the industry's transformation,” highlights Zannini. “It excels in both excellent quality of its exhibition offer and the most interesting innovations from around the world, as well as inspiring training sessions hosting prestigious experts and opinion leaders. Additionally, specific digital services tailored to individual needs and the expertise of a highly qualified team help stakeholders build new business relationships and projects.”

Don’t miss the latest updates of Cosmoprof Worldwide Bologna 2024: visit the website and get your ticket for the show!