Dae Hair, a buzzy haircare line created by influencer Amber Fillerup Clark of Barefoot Blonde Hair, closed an $8 million round of Series A funding led by Verity Venture Partners.
WHO: Founded by Amber Fillerup Clark, an influencer with 1.3 million Instagram followers, Dae Haircare is a digital-first vegan and cruelty-free brand offering haircare products. The Arizona desert inspires the straightforward offering of simple and effective products, from the orange blossom fragrance to the color palette of the packaging.
WHY: The new capital will allow for the strategic expansion of the executive team and support marketing and retail tactics.
IN THEIR OWN WORDS: Amber Fillerup, founder of Dae, said, "I launched Dae in 2020 based on my experiences as a hairstylist and as a consumer. I always felt that something was missing from my routine which inspired me to create a clean, simple and effective collection of hair care essentials that are intentionally designed to elevate any daily hair ritual."
"Dae has proven its potential to scale, based on its rapid rise in the prestige haircare category. The brand is one of the fastest-growing, most capital-efficient that we have seen at this stage in beauty. We are thrilled and honored to partner with Amber, Jenny, and the Dae team on this exciting next phase of growth," shared Tina Bou-Saba of Verity Venture Partners.
Deborah Benton, Managing Partner of Willow Growth, said, "As an investor, it's rare to find a powerful brand that delivers such highly efficacious and restorative results, all under an exquisite brand aesthetic that celebrates and elevates positivity and self-care. This potent and compelling value proposition has broad appeal that resonates widely across all demographics."
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