Packaging is a key part of any brand identity: creating shelf appeal, conveying a creative narrative, developing an ethos for legions of consumers to latch onto. According to Fortune Business Insights, the global cosmetic packaging market size reached a $53.4 billion in 2023. But it’s been a critical time as well for the booming business, with increasing pressure to develop more sustainable alternatives in a bid to counteract the 120 billion pieces of packaging disposed of every year.Events like London Packaging Week is where the present and future voices of the industry meet to discuss these realities and potentials. Launched in 2022, London Packaging Week is an evolution of the Packaging Innovations & Luxury Packaging London event, and aims to connect all professionals across the industry, from aspiring entrepreneurs to turnkey solution providers and material specialists. With over 4,500 attendees, 170 exhibitors, and 50 panel speakers, the event staged by the Easyfairs Group at ExCel London on September 13 and 14 brought together a host of industry experts from both the UK and international destinations like China and Turkey. The three panel stages at the event—Luxury, Beauty & Drinks, and Food & Consumer Pack—provided a stage for discussions ranging from upcoming governmental sustainability regulations to consumer psychology.Bringing together heritage brands like Coty, Unilever, and No7 Beauty Company, as well as exciting innovators like Joonbyrd, 111Skin, and Seabody, the event explored the ecosystem of packaging in the realms of luxury, beauty, drinks, and FMCG.