Estée Lauder Companies has joined the ranks of early-adopting retailers, partnering with Uber for same-day delivery on products from select brands. The partnership kicked off in 20 cities, where Uber Eats and Postmates users will be able to order Origin and Jo Malone products the same way they order takeout. Orders will be picked up from over 60 stores in the US by couriers on the app and delivered directly to customers for a delivery fee between $0.50 and $5.

The program is representative of a larger strategy by Uber to provide fashion and beauty retailers the ability to offer same-day shipping. The company is already providing the service for H&M, The Body Shop, and Walmart in select cities under its Uber Direct program. Uber reported its overall delivery business is up 150 percent year over year.

“There’s no doubt the pandemic has accelerated trends in consumer behaviour—specifically our desire to get what we want, delivered quickly, at the push of a button,” Julie Kim, Uber’s Global Head of Membership, said in a statement.

The product selections are curated, but the most popular Jo Malone and Origins products are available for express order on the apps, providing the ease of online ordering with the immediacy of walking into a store.