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Fable Investments Increases Stake in Perfumer H

May 15, 2023
May 15, 2023
Perfumer H

Natura &Co's venture fund, Fable Investments, has increased its stake in Lyn Harris' Perfumer H after making an initial investment in the brand in June 2021.

WHO: Perfumer H is the British fragrance house created by perfumer Lyn Harris, a former Robertet perfumer who founded the London-based fragrance brand Miller Harris in the ’90s. She launched Perfumer H in 2015 with her husband Christophe Michel, in an uncompromised desire to pioneer naturals back into perfumery and focus on circularity. 

Fable Investments is described by Natura &Co as a "purpose-driven corporate investment vehicle" that builds on the Brazilian company's experience of scaling premium brands. The group invests between a few hundred thousand dollars up to about $10 million in small brands that have proof of concept and a strong direct-to-consumer offering. Fable will consider holding on to investments longer than the traditional private equity, three to five years. Besides Perfumer H, Fable Investments has taken stakes in Maude, Stratia and Loli Beauty.

WHY: The new investment will fund product development, bolster its management team, and support expansion in Asia. Perfumer H stores are planned for Taiwan and Hong Kong in the first half of this year.

IN THEIR OWN WORDS: Fable Investments said in a statement, "Perfumer H’s development accelerated in 2022. The brand doubled its top line then and opened a first freestanding store outside of the UK, in Paris’ Marais district, as well as a counter at Le Bon Marché department store."

Harris said she’s excited to strengthen the outstanding partnership initiated with Fable Investments to continue to build on their unique refillable proposition in the fragrance world and expand their retail concept globally.



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