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Fleur Marché Acquired by Equilibria

April 11, 2022
April 11, 2022
Fleur Marché

CBD brand Fleur Marché has been acquired by functional wellness and CBD company Equilibria.

WHO: Former Goop executives Ashley Lewis and Meredith Schroeder launched Fleur Marché, a multi-brand CBD marketplace, in 2019, bringing Goop-inspired wellness branding to the CBD space. At the end of last year, the business exited third-party brands to focus on branded product that currently consists of a collection of transdermal CBD patches.

Equilibria, founded in 2019 by Marcy Capron Vermillion and Coco Meers, sells CBD products to women via a monthly subscription. The gels, oils, and creams are developed to help with anxiety, sleep, and menstrual cramp relief. Equilibria says its products are made from CBD that's been harvested from an organic, 1,100-acre farm in Colorado. The products are currently sold on the brand's website.

WHY: Fleur Marché plans to expand its product portfolio in 2022 to include more wellness products, both with and without CBD. Following the acquisition, Equilibria will support Fleur Marché with product development, innovation, and distribution.

IN THEIR OWN WORDS: "There are so many exciting synergies between our two brands. Female-led and female-founded, and have a deep passion for democratizing wellness. Also, both Fleur Marché and Equilibria were born with our first category being deep into CBD and cannabinoid space," Coco Meers, CEO of Equilibria, said to Glossy.

DETAILS:

  • Fleur Marché has been acquired by Equilibria for an undisclosed amount. 
  • Fleur Marché and its team will continue to operate independently, with co-founders Ashley Lewis and Meredith Schroeder remaining at the helm. 
  • Fleur Marché raised $1.5 million in a pre-seed friends and family round of funding, with Subversive Capital listed as an investor on Crunchbase. 
  • Equilibria has raised a total of $5 million led by cannabis fund Salveo Capital and Hyde Park Angels, with participation from the venture arm of an unnamed global CPG conglomerate.
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