According to a report by Statista, in 2021, approximately 4,000 new beauty products were launched in the United States alone. While exciting for consumers, the sheer volume of new brand and product launches has also left them overwhelmed. Psychologist Barry Schwartz's classic study on the paradox of choice shows that while an abundance of options seems desirable, ultimately, it leads to decision paralysis and dissatisfaction.Today's consumer is connected but distracted, bombarded by choice, with an average attention span of eight seconds. Beauty brands and retailers have leveraged education and personalization to capture and keep consumers' attention. Staying on top of new technology creates a competitive edge for early adopters leaning into innovation. Here are four new beauty tech tools that caught our attention.Haut.AI SkinGPT: The European AI start-up is pioneering image-based analytics for skin and hair, creating a toolbox for AI-powered beauty industry solutions and pioneering personalization and beauty intelligence. The newest launch is SkinGPT, a generative AI skincare and skin modeling tool that allows users to see the future of their skin.Users upload photos and apply AI to simulate how their skin will change over time when using certain skincare products. It's similar to a virtual try-on for makeup, but with photorealistic simulations and scientific backing. Beauty brands and retailers can implement the tool into their e-commerce interfaces to educate consumers about the changes skin might undergo if using (or not using) certain products. Haut.AI’s product-specific technology uses simulations based on a given product's clinical claims to ensure accuracy.