BeautyMatter marks its fourth year of curating a list of 50 brands, retailers, and service concepts to know and watch as they define the global beauty and wellness landscape. This list isn't about the newest, buzziest brands but rather those where elements are coming together right now, in just the right way to put them on the leading edge of an increasingly competitive landscape.
"We use data, insight, and a bit of intuition to determine who will comprise the FUTURE50 list each year," Kelly Kovack, founder and CEO of BeautyMatter, said of the process for selecting brands. "We were searching for the ultimate unicorns: brands where all the elements are coming together in just the right way at just the right time to put them on the leading edge of an increasingly competitive landscape."
This recognition isn't about passive involvement; we believe the company you keep matters, and community is at the center of everything we do. With this in mind, there are no fees attached to participation, just a commitment to attend the FUTURE50 Dinner and Summit.
"The list provides the opportunity to highlight businesses and leadership teams that inspire us as they push the industry into new territories," Kovack continued. "These are businesses led by big thinkers who foster new ideas, drive innovation, and inspire others to do the same."
Meet the BeautyMatter 2026 FUTURE50:
alice mushrooms
Apothékary
Asteri
Bask & Lather Co
BOLDIFY
BORNTOSTANDOUT
Clearstem
Colorescience
Crown Affair
Deconstruct
Drift
Epicutis
Evereden
Face Reality
Fazit
HARMAY
Haruharu Wonder
Hugh & Grace
Irene Forte Skincare
Jupiter
KilgourMD
Kitsch
KraveBeauty
Kulfi
La Bonne Brosse
Laura Geller Beauty
Memo Paris
Mixsoon
Niche Beauty Lab
Nishane
OGEE
Olistic Science
Orebella
P.Louise
Perelel
Point of View (POV) Beauty
Prequel Skin
Pura
Remedy
RŌZ
Sacheu Beauty
Saltair
SARELLY
Sincerely yours
SUGARED + BRONZED
观夏 To Summer
Uni
VIOLETTE_FR
Yepoda
YSE Beauty
BeautyMatter FUTURE50 is where leaders convene to make connections, explore solutions, and examine the most critical challenges facing the industry in their fullest context. Join us at Spring Studios in NYC on March 18th and 19th.
