Key Takeaways:
- Gen Z is entering medical aesthetics largely through injectables.
- The median invoice spend is $275, with an average of $940 spent a year.
- The top five treatments include Botox, laser hair removal, compounded semaglutides, Dysport, and Hydrafacial.
As Gen Z's interest in medical treatments, particularly preventative aesthetics, continues to climb, the younger generation is becoming more comfortable with and eager to participate in self-care procedures, injectables, and treatments.
A new report from the medical aesthetics data and intelligence provider Guidepoint Qsight delved into how Gen Z interacts with medical aesthetics, using the company’s proprietary patient spending data to analyze clients' spending patterns and preferences.
Designed to give practitioners a clearer picture of Gen Z behavior, Needle First: How Gen Z is Rewriting the Aesthetic Patient Journey analyzes the consumer cohort’s patterns.
“We’ve known for some time that Gen Z patients are already coming in for treatments,” said Erik Haines, Managing Director of Guidepoint Qsight, in a press release. “The kind of specifics that are less easy for practitioners and brands to come by is granular data on what happens once they’re there: how they enter, what they return for, how much they spend, and where the real revenue opportunity is within the cohort.”
The data suggests that Gen Z often goes straight to injectable appointments as its entry point, skipping consultation appointments, unlike older generations who tend to be more hesitant. Neurotoxins like Botox generate the most revenue, making the quality of the first appointment especially important for retention rates.
“Gen...
