For any brand, getting on Shark Tank is a major opportunity. The reality show is in its 14th season, with each episode airing to a captive audience of 4.17 million viewers, on average. Moreover, it’s one of the most “real” reality shows on the air. After the founders give their pitch, the rest of the show is completely unscripted, and the “sharks” offer and make real deals with their own money. Even if founders don’t secure an investment from one of the sharks, they still benefit from the exposure alone, which often results in skyrocketing sales and an influx of new customers.Beauty brands have experienced substantial growth and impressive long-term success after appearing on Shark Tank—including those that didn’t receive an investment. In 2015, the Shark Tank investors harshly rejected the opportunity to invest in The Lip Bar, with one shark going so far as to call it “clown makeup” and telling founder Melissa Butler she should quit. Now, The Lip Bar is the largest Black-owned makeup brand in Target.Other brands that appeared on the show, including Kinfield and Nopalera, experienced a huge influx of orders after the show aired, resulting in months of multiple six-figure revenues, which helped grow and scale their businesses. Youthforia was the latest beauty brand to appear in an episode, and nabbed a $400,000 investment for 8% equity from Mark Cuban―making this his first investment in a beauty brand on the show to date.