At VivaTech Paris in June 2025, Givaudan made its dynamic debut as the only beauty ingredient supplier exhibiting at the influential conference. Positioned it at the intersection of beauty, technology, and innovation, the company’s presence underscores its ambition to lead the digital transformation of its respective industries.In a move to reimagine olfactory storytelling for the digital age, Givaudan unveiled immersive experiences and cutting-edge scent technologies designed to revolutionize how brands and consumers connect through fragrance.The centrepiece of Givaudan’s presence was Guardians of Memories, a Roblox-based digital odyssey launched earlier this year to blend interactive storytelling with perfume creation. In the gamified journey, players explore the emotional dimension of scent through narrative-based modules, learning how to articulate personal fragrance preferences without lifting a blotter strip. With digitally native consumers in mind, Guardians of Memories served as both an educational tool and a strategic entry point to engage Gen Z and Gen A on platforms they already frequently inhabit. “Reinventing the way we talk about perfumes and tastes is how we create more meaningful dialogue between brands and consumers,” said Givaudan CEO Gilles Andrier in a company press release. “Our presence at VivaTech reflects our commitment to that transformation.”Adding to the sensory spectacle of Givaudan’s booth was the Scent Piano, an interactive installation that allowed visitors to compose fragrances like musical notes.