The Indian content-to-commerce unicorn The Good Glamm Group has reportedly increased its stake in DTC mother and baby care products brand The Moms Co from 75% to 90% as the founders stepped away from day-to-day operations.

WHO: Malika Sadani and Mohit Sadaani founded The Moms Co in 2016 to create safe, natural, toxin-free baby products across categories, including face care and haircare, among others. The business claims to have a customer base of more than 500,000 in 10,000 pin codes across India.

The Mumbai-headquartered start-up Good Glamm Group is the umbrella company for MyGlamm and its portfolio of brands. The group has more than 4 million customers and is available at over 20,000 digital and physical points of sale across India, acquiring 350,000 new customers every month on average. The Good Glamm Group is valued at over $1.2 billion and is backed by marquee investors.

IN THEIR OWN WORDS: “We have taken our share up to 90% now. The balance 10% we will buy out from them next year. We want them to continue on the board and keep guiding [The Moms Co]. The same path continues with other brands like Sirona and Organic Harvest as well,” Darpan Sanghvi, co-founder and CEO of Good Glamm Group, told Economic Times.

DETAILS: 

• The Good Glamm Group increased its stake in The Moms Co from 75% to 90%.
• Founders Malika and Mohit Sadaani have reportedly stepped away from day-to-day operations.
• Sukhleen Aneja, CEO of The Good Glamm Group's subsidiary Good Brands Co, will now lead the business.
• The Moms Co’s founders will remain on the board and have the option to divest the remaining 10% stake next year.
• The Good Glamm Group acquired the company in October 2021 for Rs 500 crore ($67 million).
• Before The Good Glamm Group acquisition, The Moms Co had raised $9 million in funding.