From November 12 to 15, Cosmoprof Asia 2024 takes center stage in the vibrant city of Hong Kong. This year’s event promises to be the most anticipated gathering of beauty industry professionals in Asia, showcasing the latest trends, innovations, and products that are redefining the global beauty landscape.
Cosmoprof Asia is the essential B2B platform for global cosmetic industry professionals eager to tap into exciting opportunities in Asia-Pacific. The event features a unique two-show format, consisting of Cosmoprof Asia and Cosmopack Asia, each offering specialized experiences tailored to different sectors of the beauty industry.
Hong Kong serves as an essential gateway to the Chinese market, while The Association of Southeast Asian Nations (ASEAN) continues to experience double-digit growth. By 2024, online sales will account for 18.8% of the Beauty & Personal Care market revenue in the Asia-Pacific region, with the market for organic and natural beauty supplements becoming increasingly mainstream. Additionally, fragrances are gaining traction, becoming a key component in men's grooming routines, with a growing demand for premium scents. The region is also a leader in cosmetics manufacturing, bolstered by strong domestic demand and supportive policies.
At the event, attendees can discover cutting-edge skincare, haircare, makeup, and wellness innovations and leverage networking opportunities with industry leaders and influencers. Finally, through seminars and workshops led by experts, visitors will gain insights into market trends, emerging technologies, and winning business strategies.
Beauty Supplements, Highlighting the Global Trend of Beauty from Within
China, Japan, and Korea lead Asia-Pacific’s sales and development in the sector with the expected development of natural and efficient products. Male grooming is another impacting trend in Asia, led by fragrances, skincare, and men’s color cosmetics, and, according to Euromonitor International, 2024’s sales value is expected to grow by 4.6%. The fragrance segment is performing well worldwide, and in Asia-Pacific, the market is expected to reach $6.1 billion by 2029, at a CAGR of 5.4% from 2023 to 2029. Beauty Tech is significantly contributing to increased sales and elevated customer engagement for beauty brands, and the region boasts a substantial presence of start-ups, forward-thinking IT companies, and cutting-edge technology service providers.
Be Sustainable with Beauty
Sustainability remains a key topic at Cosmopack Asia, and this year, a special initiative will highlight the most eco-conscious companies and products featured on their show floor. Thanks to the support of technical consultants, quality suppliers with high-level sustainable solutions will be shortlisted among all exhibitors to create a Cosmopack Asia exclusive sustainable e-book for brands, media, and manufacturers sourcing for innovative sustainable solutions.
Signature Projects and New Initiatives
Cosmoprof Asia is renowned for engaging initiatives, updates, and inspiration.
A preview of the future of the beauty industry in the region will be showcased during the ceremony announcing the Cosmoprof and Cosmopack Asia Awards, celebrating innovation and excellence in products, packaging design, and formulation, with finalists benefitting from extra visibility through dedicated promotions. The CosmoTrends report will provide an overview of the actual trends in the Asia- Pacific area, helping guide trend scouters, retailers, influencers, and press interested in discovering the most valuable products on the show floor. Inspirational content will characterize CosmoTalks, the conference program that gathers top experts and the most iconic voices of the beauty industry to update attendees on the latest trends and insights.
The spotlight event at Cosmopack Asia will be the interactive installation CosmoLab developed in collaboration with OPAL. The exhibit will showcase how AI technology enhances hair and scalp care, offering personalized and effective solutions.
Finally, Cosmo Onstage will provide a platform for live product demos, competitions, and performances by makeup artists, nail stylists, and hair stylists.
