Cosmetify's 2021 Haircare Report reveals the biggest brands right now, the hottest hairstyle trends across the world, and the most popular hairfluencers on social media.
The Hottest Haircare Brands in 2021: The haircare market is poised to grow by $4.93 billion during 2020-2024, increasing at a CAGR of over 1% during 2020-2024, with 41% of growth predicted to come from APAC.
Top Haircare Brands: Cosmetify uncovered the hottest haircare brands taking five factors into consideration to reveal the top 100 list. These factors are the number of overall brand searches according to Google search data, as well as the increase in searches, the number of Instagram followers and hashtag mentions, and the brand's social media engagement rate.
The Rising Stars of Haircare According to Google Searches
Biggest Social Followings on Instagram: Social media is increasingly essential for the haircare industry as brands leverage social media to engage with their customers and fans through tutorials and collaborations with influencers. Below are the most followed brands, most tagged brands, and the brands with the best engagement on Instagram.
Best Engagement Rate
The Most Powerful Hairfluencers: There are instances where the faces behind the haircare brands are as big as the brands themselves, and others have built powerful platforms to promote products for brands. Cosmetify used Instagram and YouTube data to calculate ranking and determine the biggest influencers.
Insight According to Google Search: Last year was a strange one for the haircare category. The shutdown caused by the pandemic gave rise to DIY hair out of necessity, but trends still emerged. Here are the most searched hairstyles over the past 12 months, as well as the styles that saw the biggest increase in popularity.
Biggest Search Increase
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