Many pray at the altar of skincare, but few have a fervent following quite like Dieux Skin. What makes the brand so worship-worthy? A holy trinity of science, transparency, and community, underpinned by a powerhouse trio of founders.Head of Product, Joyce de Lemos, previously worked as a skincare chemist at L’Oréal and Lead Formulation Chemist in Skincare at Function of Beauty. Charlotte Palermino, CEO, the former Editorial Director of Snap Inc.’s Discover platform, knows what it takes to gain and sustain consumer attention. Marta Freedman, Creative Director and founder of digital advertising agency Air Milkshake, understands the power of effective branding.The brand idea took root when Palermino and Freedman (who met through Freedman’s Instagram project, Hot Girls Eating Pizza) created a cannabis newsletter, Nice Paper, amid the CBD hype wave. This began their interest in seeing the ingredient’s potential for skincare. Eager to find a cosmetic chemist who could give them input, they were connected to de Lemos through a contact of Palermino. The three had an instant creative synergy and their substantiation work saw no limits with cannabinoids. They wanted that type of validation and truth-telling in the skincare space too.In September 2020, they launched with Forever Eye Mask, which became a viral hit on social media. Made of medical grade silicone, the product allows for better absorption of skincare products into the eye area, but like all Dieux Skin products has a sustainability component in mind. Thanks to a Bluebird Climate sustainability analysis of the product shows that daily use for a year (compared to disposable eye masks) saves 37.8kg of carbon, 3.