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Published April 5, 2021
Published April 5, 2021
Audrey Jackson via Unsplash

For 20 years Skinstore has been a destination for premium beauty focused on innovative clinical skincare and luxury spa products with over 8000 products across more than 300 brands. A new report by the online beauty retailer has revealed the skincare industry is one of the fastest-growing segments in the US. The study analyzed search volumes and revenue across all 50 states in the US to identify the trends and where the biggest spenders reside.

  • Americans spend $15k on skincare in their lifetime spending an average of $322.88 every year.
  • The US is the largest skincare market globally with an estimated $18.7 million expected to be spent by Americans on skincare in 2021, with a predicted growth of 5.01% year on year.
  • Hand cream is predicted to be a big product trend with 1,048,340 searches in the US alone, equating to a 141% growth.
  • The second biggest trend is lip care which can be attributed to the rise in personal care and grooming among female and male consumers.
  • This is followed by salicylic acid, a popular choice of ingredient in many acne and inflammation skincare products; facial tools, used to increase the effectiveness of skincare products; and mists.
  • Serums are America’s favorite product overall with 3,000,110 searches in total in the US, equating to a 49% growth on the last year.
  • The report also found that Vitamin C serum is the rising skincare product of 2021, with over 1,479,630 searches in the U.S alone.
  • America’s other favorite products include toner (2,267,600), retinol (2,243,610), moisturizer (2,073,400), and cleanser (1,944,740).
  • The Ordinary takes the lead with 6,943,140 searches in the US, followed by DHC (4,536,100), La Roche-Posay (2,148,310), Bioderma (1,056,950), and Skinceuticals (923,530).
  • Interest in men’s skincare has risen by 400% over the last five years, with skincare companies recording record profits in the billions, growing year-on-year by 16%.
  • The report also revealed that California is the top skincare market followed by Texas, Florida, New York, Illinois, Pennsylvania, Ohio, Georgia, North Carolina and New Jersey.

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