Key Takeaways:

• Innovative Beauty Group (IBG) is doubling down on digital beauty sourcing.
• Webpac and Avantade are two technology pioneers in sourcing and go-to-market.  
• The deal is designed to accelerate IBG’s push to build an end-to-end B2B marketplace.

The acquisitions mark another step in IBG’s expansion since Fremman Capital acquired the company from Albéa in June 2024.

WHO: In 1996, Webpac was created as a forward-looking cloud solutions company developed to help brands and their pack suppliers connect. Clients range from packaging start-ups to global fast-moving consumer goods companies.

Avantade exists to reinvent how sustainable packaging is developed, sourced, and delivered by transforming decades of supply chain complexity into intelligent, instantly accessible digital solutions. The platform seamlessly delivers everything from material compliance to component compatibility through a fully integrated platform with 3D configuration, live eco-scores, instant pricing, and project management tools built for speed and scale.

IBG (Innovative Beauty Group), which comprises Orchard Custom Beauty, Fasten Packaging, and Roberts Beauty, is a leading global beauty solutions provider. IBG supports its customers with agile project management expertise combined with innovative design, sourcing, formula development, and bespoke packaging. The company now operates 12 offices across four continents.

Fremman Capital is a pan-European, mid-market investment firm with offices in London, Luxembourg, Madrid, Munich, and Paris that partners with successful management teams to help transform businesses from local champions into multinational sustainable leaders.