Impact, the global leader in partnership automation acquired Activate, a leading brand and SaaS platform in the influencer industry.
WHO: Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees worldwide
Activate is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations with an opt-in network of 150,000+ vetted and authenticated influencers. Last year, the Activate platform enabled over 50,000 partnerships with brands, media companies, and agencies.
WHY: The acquisition bolsters influencer capabilities within Impact’s Partnership Cloud, accelerating market leadership position in influencer industry. Together the combined offering now becomes the #1 global influencer marketplace available today with over 300K opt-in qualified and vetted influencers.
IN THEIR OWN WORDS: “While many in our industry focus mostly on servicing traditional coupon and loyalty partnerships, Impact is serving the demand of our clients looking for growth from all partnership types,” said David A. Yovanno. “Activates’s deep expertise within the burgeoning influencer industry strengthens our offering to brand and agency clients by providing the tools to find and manage thousands more quality content creators. Influencers in turn are searching for brand partners and with Impact’s portfolio of the industry’s largest retailers, financial service providers, direct-to-consumer businesses, and more, we will truly create partnerships that provide significant growth for both sides. ”
“The influencer industry has transformed from individual creator transactions to valuable, long-term partnerships since the beginning of our company; along the way we saw firsthand the opportunity that online communities and their avid fans provide for brands to connect with their audiences authentically,” said Nicholas DiSanto, Activate CEO. “It’s a natural fit to pair this within the larger breadth of partnerships led by Impact to drive this new stage of growth in the industry.”
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