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Published March 29, 2021
Published March 29, 2021
via Sunday II Sunday

Infinite Looks, the NYC-based start-up that developed and launched the brand Sunday II Sunday, raised $4.2 million in Series A funding.

WHO: Infinite Looks, the start-up that developed and launched the brand Sunday II Sunday, was founded by serial entrepreneur Keenan Beasley, and was born out of a need for products that address the typical haircare habits of the active Black community that have traditionally been overlooked. The focus of the Sunday II Sunday product line is to provide care between less-frequent washes for the removal of sweat, buildup, and environmental damages, helping to remove barriers to healthy hair for people looking to lead an active and healthy lifestyle.

WHY: The funds will be used to accelerate the continued development of products for the Infinite Looks brand Sunday II Sunday, which provides solutions to the challenges that sweat and activity create for textured hair.

IN THEIR OWN WORDS: “This funding round and the impressive demand we’ve seen from consumers so far reaffirms what we already knew; there is a massive gap in the hair care industry to provide pre- and post-exercise care for textured hair,” said Infinite Looks founder and CEO Keenan Beasley in a statement. “We’re proud to deliver and expand the products in our line with solutions for women who refuse to be held back by their hair, to lead an active lifestyle.”

“Sunday II Sunday continues to address an unmet need through a robust innovation pipeline at the intersection of health and beauty,” Josh Ghaim, Founder of Ignite Venture Studio, shared in a statement. “Ignite Venture Studio is very excited to continue on this journey with Keenan and his team not only on future product innovations that are truly differentiated but also our continued commitment to support women and minority-founded startups that are truly having an impact on their customers and their broader communities.”


  • The round was led by Johnson & Johnson Innovation with participation from additional investors including Ignite Venture Studio and Symrise.
  • Since launching in Q2 of last year, Sunday II Sunday has seen an average monthly growth rate of 23%, with conversion rates nearly double the industry average, Beasley told AfroTech.
  • Sunday II Sunday will explore opportunities to scale beyond its current direct-to-consumer reach, including in-store retail distribution later this year as well as developing new products.
  • The business raised an undisclosed seed round from Johnson & Johnson Innovation and Ignite Venture Studio in September 2020.

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