On the heels of $3 billion in fundraising, Infinite Reality (iR) entered into a definitive agreement to acquire Obsess, a premier virtual platform that has launched over 400 highly visual, discovery-driven 3D digital stores and experiences.WHO: Founded in 2017 by CEO Neha Singh, Obsess quickly established itself as a market leader in immersive commerce technology. The company’s proprietary platform has transformed digital retail across multiple sectors, including beauty, fashion, food and beverage, and media and entertainment, powering hundreds of sophisticated discovery-driven 3D e-commerce experiences on their websites and on gaming platforms for global brands such as Ralph Lauren, L’Oréal, Crate & Barrel, e.l.f. Cosmetics, J.Crew, and Disney Music Group. Singh, who brings deep expertise as both a former Google software engineer and the previous Head of Product for Vogue, has successfully launched and scaled multiple web and mobile products, reaching millions of users and driving significant audience and revenue growth.Infinite Reality (iR) is an innovation company powering the next generation of digital media and e-commerce through spatial computing, artificial intelligence, and other immersive technologies. iR’s suite of cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics.