Loved01, the skincare brand founded by award-winning singer-songwriter, entrepreneur, and activist John Legend in partnership with dermatologist Dr. Naana Boakye, is coming to QVC. Beginning November 1, an exclusive selection of product sets created specifically for QVC will be available on QVC.com, with an on-air debut scheduled for November 2. The QVC collection features Loved01’s Daily Love four-piece gift set, Exfoliating Cleansing Wipes three-piece set, Signature Men’s three-piece gift set, Nourishing Face and Body Oil Duo, and Exfoliating Wash Duo.“Accessibility is so important to Loved01—to be truly inclusive, it’s important to be where consumers can reach you,” Legend tells BeautyMatter. “The opportunity to reach consumers, live on QVC, and tell them all of the beautiful ways that Loved01 can help them look and feel good is unmatched.”QVC, the original live shopping channel, has pioneered video-driven shopping across linear TV, e-commerce sites, digital streaming, and social platforms. But with new contenders like TikTok Live and Amazon Live vying for market share, the traditional TV shopping model has to innovate if it wants to stand a chance in the competitive live shopping space. Attracting customers with in-demand brands like John Legend’s Loved01 is a key part of staying relevant.“Loved01 was founded to address the beauty needs of underserved consumers who deserve access to high-quality and accessible skincare,” says Anna Baker, Vice President of Beauty and General Merchandise Manager (GMM) for QVC.