Move over croffles, Negronis, espresso martinis, and mullets. Yelp has made its predictions for 2023, tapping its team of data scientists, community, and trend expert Tara Lewis to see what trends are about to flood social feeds. Trends were surfaced by diving into millions of searches looking for the words, phrases, and businesses that saw significant interest between 2021 and 2022. Some of Yelp’s predictions? Get familiar with butterfly haircuts, swap your cycling workout for a stretch class, and grab a paddle for pickleball, to name a few.

Yelp Beauty and Wellness Trends 2023

Glazed Donut Nails: Searches for a manicure with a milky white base and shiny chrome top coat have spiked 125%.

Scalp Treatments: Social media is full of haircare remedies—such as rice water, rosemary oil, and scalp serums to promote hair growth, conditioning, and a brilliant shine. Searches for scalp treatments were up 74%.

Fitness with Low Impact, High Results: Expect to see high-intensity workouts give way to lower-impact exercises, such as Pilates and yoga, with a focus on mobility and stretching. Yelp data shows searches for stretching and stretching workouts are up 61%.

Sculpted Jawlines: Move over gua sha; people are turning to medical spas to achieve the appearance of a sharper jawline permanently. Searches for refined jawlines are up 37%.

Butterfly Cut: A term coined by celebrity stylist Sunnie Brook—gives a new twist on the once-popular Farrah Fawcett layers. Searches for "butterfly haircut" were up 55%,

Pickleball: The fastest-growing sport (and fitness trend) in the country, pickleball has taken the world by storm this year. Searches for the best pickleball courts are up by 70%.