Founded in 2015, Justmylook, described as one of the UK's fastest-growing beauty retailers, hits the high street with its first brick-and-mortar store. Founder and Director Luke Williams said they chose Brighouse in West Yorkshire because it is an "affluent market town with a thriving high street, with no store in the area offering high-end beauty products."

The space is designed with a light industrial theme accentuated with feature lighting and sleek modern lines that will be home to over 2,000 products from 40 brands. The merchandise assortment includes iconic brands such as Yves Saint Laurent and Giorgio Armani to cult favorites like Olaplex and Dermalogica.

"We are so thrilled to be launching our first physical store. Located in Brighouse, this store will act as a one-stop shop where shoppers can pick up all their favorite items from a large selection of well-known beauty brands," Williams said. "This store aims to pave the way for trending beauty in the retail space and we look forward to leading from the front."

"This may seem like a strange decision when the appetite for online shopping has never been greater, but we believe the 'bricks and clicks' strategy will accelerate our ambitious expansion plans in the UK market.”

The design was created to evolve as new trends emerge providing consumers an exciting way to discover new products. An interactive area is dedicated to viral products trending on TikTok, tapping into the zeitgeist that is #TikTokMadeMeBuyIt.

Online, Justmylook carries over 8,000 products, including more than 250 brands.